On August 26, the Cultural Export Salon and the 'Visit Leading Enterprises' event, hosted by the Zhejiang Council for the Promotion of International Trade and the Zhejiang International Chamber of Commerce, and organized by Zhejiang Dafeng Industrial Co., Ltd., was successfully held at the Dafeng Science and Technology Innovation Center. The event, themed "Supporting the Cultural 'New Three Trends' Going Global," focused on the overseas development paths of new cultural business formats. Representatives from government agencies, leading enterprises in the industry, and universities gathered together to explore new trends and opportunities for Zhejiang's cultural industry to go international. Guests first visited the Dafeng Technology Experience Center to gain an immersive understanding of the company's innovative layout in the cultural, commerce, tourism, and sports sectors, and to intuitively experience Dafeng's exploration and practice in digital transformation, international expansion, and full-industry-chain development. In the speech session, Yan Jia, Vice President of the Zhejiang Council for the Promotion of International Trade and the Zhejiang International Chamber of Commerce, pointed out that promoting the overseas expansion of the cultural 'New Three Trends' cannot simply replicate existing models but requires a deep understanding of the cultural differences and habits of the target markets to bridge the 'last mile' between works and audiences. As the representative of the organizer, Zhao Hongmei, Party Secretary and Senior Vice President of the company, warmly welcomed all the guests in her speech, stating that this event is a pragmatic measure that aligns with the current era and responds to development tasks, while also providing an important communication platform for the cultural industry to explore new paths for 'going global.' Subsequently, Jiang Fan, General Manager of Dafeng's Brand and Market Management Department, gave a presentation titled 'Technology Empowerment, Content Navigation—Model Upgrades and Transformation Practices in Cultural Export.' She stated that cultural 'going out' requires a balance of technology and creativity, and Dafeng is upgrading from 'equipment export' to 'creative planning export' and 'standard concept export,' relying on…
On August 26, the Cultural Going Global Salon and "Entering Leading Enterprises" event, hosted by the Zhejiang Council for the Promotion of International Trade and the Provincial International Chamber of Commerce, and organized by Zhejiang Dafeng Industrial Co., Ltd., was successfully held at the Dafeng Innovation and Technology Center.ActivityUnder the theme of 'Supporting the Overseas Expansion of the Cultural New Three', focusing on the overseas development paths of new cultural business formats, representatives from government agencies, leading industry enterprises, and universities gathered together to jointly explore new trends and opportunities for Zhejiang's cultural industry going international.
The guests first visited the Dafeng Technology Experience Center, where they immersively learned about the company's innovative布局 in the fields of culture, commerce, tourism, and sports, and directly experienced Dafeng's exploration and practice in digital transformation, international expansion, and full-industry chain development.
In the speech session, Yan Jia, Vice President of the Zhejiang Provincial CCPIT and the Provincial International Chamber of Commerce, pointed out that promoting the cultural 'New Three' overseas cannot be done by simply copying; it is necessary to deeply understand the cultural differences and audience habits of the target market, and to bridge the 'last mile' between the works and the audience. As a representative of the organizer, the companyParty Secretary, Senior Vice PresidentIn her speech, Zhao Hongmei warmly welcomed the arrival of guests from all sides and stated that this event is a practical measure in response to the current situation and development tasks, as well as an important communication platform for the cultural industry to explore new paths for going global.
Subsequently, Jiang Fan, General Manager of the Brand and Market Management Department of Dafeng, gave a presentation titled 'Empowering with Technology, Navigating with Content—Model Upgrades and Transformation Practices for Cultural Export.' She stated thatThe 'going global' of culture requires both technology and creativity. Dafeng is upgrading from 'equipment going abroad' to 'creative planning going abroad' and 'standards and concepts going abroad'., relying onFull industry chain services of planning, creativity, intelligent manufacturing, and operations, output a complete solution. In addition, representatives from Zhejiang Cultural Investment, Zhejiang Radio and Television, Zhejiang Publishing, Zhejiang International Studies University, and other units also conducted thematic sharing, discussing multiple dimensions such as capital, communication, publishing, and talent, providing advice and suggestions for the overseas expansion of the cultural 'new three items'.
Since the beginning of this year, the Zhejiang Council for the Promotion of International Trade has launched the 'Zheli Going Global' special initiative. Cultural exports, as an important component of it, are becoming a crucial means for Zhejiang to promote the construction of a high-level open and strong province.As a platform enterprise for innovative technology and empowerment services in culture, sports, and tourism, Dafeng will continue to uphold an open and inclusive attitude, deepen the 'going global' strategy, and promote the integrated development of culture, sports, and tourism worldwide.