Major Release | Dafeng Corporate Culture Gets a Fresh Upgrade

Selecting people takes precedence over nurturing people, and racing horses takes precedence over evaluating horses. We explore those who haveValue Creation PotentialTalents are selected through systematic practice and testing to choose future leaders.

Evaluate potential first, then test in action. We identify promising talent with growth potential to create value and develop them into our future leaders through structured practice and real-world trials.

We reuse equipmentOverall perspectiveThe cadres are the core force driving the company to achieve its common dream.

We empower leaders with strategic vision and holistic thinking. They are the driving force propelling our shared corporate dream forward.

We insist on "Possessing both integrity and talent, with virtue as the priority‘The core criterion for selecting cadres, firmly believing that this is the foundation of our enduring enterprise.’

We uphold “moral integrity and professional competence combined, with priority given to integrity” as the core criterion in selecting our leaders, firmly believing that this principle forms the foundation for our lasting success.

We share a common dream:Determined to become a global leading provider of solutions for the cultural, sports, and tourism industriesWe gather the wisdom and strength of all the people of Dafeng to jointly pursue a grand vision.

We are united by one dream: To be the world’s leading solution provider for the culture, sports, and tourism industry. We unite the intelligence and strength of all of our people to achieve this grand vision.

We alwaysResults-oriented, measure work value by actual contributions, seek credit rather than hard work, and insist on putting results above all.

Wefocus on what truly counts: real outcomes and measurable contributions. We prioritize recognized contributions over unrewarded effort. Outcomes speak louder than words.

We bear full responsibility, make no excuses, do not conceal or evade, and fully present the facts and the reasons.Face the problem directly and take immediate action to break the deadlock。

We take full ownership of our actions: making no excuses, concealing nothing, and comprehensively spelling out all facts with full transparency.We confront challenges head-on and take prompt action to resolve them.

We "Tell the truth, do practical thingsBe honest with people and matters; fulfill promises through practical work, without embellishment.

We “speak the truth and do the work,” treating people and matters with honesty. We deliver on our promises through action, not superficial display.

WeFocus on work details, ensure no carelessness, no roughness, and zero errors. We require every task to be meticulous and thorough, ensuring that the results can withstand scrutiny.

We focus on the details, ensuring nothing is overlooked, nothing is done carelessly, and zero errors are made. We demand rigorous thoroughness in all we do, so that our results hold up to scrutiny.

We create a diverse, inclusive, and collaboratively progressive team atmosphere,Abandon bureaucratic practices and adhere to a matter-oriented approach, making efficient collaboration the cornerstone of continuous business growth.

We cultivate a diverse, inclusive, and collaboratively progressive team atmosphere. We reject bureaucracy and focus on the task at hand, making efficient collaboration the cornerstone of sustainable growth.

WeSeek novelty in tradition, seek progress in innovation, encourage breaking conventions, exploring new areas, and opening up long-term successful paths.

We innovate from a foundation of strength and advance through disciplined innovation. We encourage breaking from convention, exploring new fields, and forge multiple pathways to enduring success.

We are never satisfied with our current achievements,Always maintain the posture of a struggler and refuse to slack offThis is the driving force behind the company's progress. The persistent pursuit of higher goals in the cultural, sports, and tourism sectors has forged our lasting competitive advantage.

We are never satisfied with our achievements. Wemaintain a striver’s mindset and refuse to be complacent—this is the engine of our progress. Our persistent pursuit of higher goals forges our lasting competitive advantage.

We strictly adhere to the bottom line of law and morality, uphold integrity and honesty, operate in compliance, have zero tolerance for corruption, and rectify dereliction of duty and complacency.Create a work environment with integrity and a positive atmosphere。

We strictly adhere to legal and ethical lines. We operate with integrity and compliance, have zero tolerance for corruption, take disciplinary action against misconduct and negligence, and cultivate a clean and upright working environment.

WeAlways maintain a sense of crisis，Proactively identify potential risks, plan and arrange in advance, prevent accurately, seize opportunities amid complex changes, and achieve enduring business success.

We always stay vigilant. We proactively identify future risks, plan ahead strategically, implement targeted prevention measures, and seize opportunities amid complex changes to ensure lasting success.