Recently, the Hangzhou Municipal Bureau of Culture, Radio, Television and Tourism officially announced the first batch of 'Hangzhou Digital Cultural Tourism Benchmark Cases.' 'Tonight with Xixi' was successfully selected for its innovative use of digital technology and profound cultural expression, showcasing the innovative breakthroughs and remarkable achievements in the performing arts industry empowered by digital technology. 'Tonight with Xixi,' a project by Hangzhou Xixi Digital Arts & Cultural Tourism Co., Ltd., infused with Song Dynasty cultural elements, combines the 5A ecological live scenery of Xixi Wetland. By deconstructing the cultural symbols and stories of the Hong family of Xixi, it recreates the four major themes of 'Family,' 'Country,' 'Emotion,' and 'Harmony' into a dynamic, immersive light and shadow show, integrating mechanical arts, stage design, lighting, multimedia, and other artistic forms to create a live performance with Jiangnan aesthetics. It has established China’s first urban wetland 'holographic sound' live performance theater. The project projects the light and shadow show using sixteen 4K ultra-high-definition projectors on a 1,000-square-meter plane, delivering a brand-new sensory experience. Employing a split-concatenation performance format called 'dual-path immersive indoor and outdoor live performance,' it diversifies operations as a 'Song-style Hangzhou Life Experience Base,' combining park interactive experiences with immersive live performances to empower wetland culture and enhance its influence and brand value. Centered around cultural tourism performances as its core IP, the project gradually forms a performance product matrix including 'nighttime version, drama version, daytime version, amusement version, and micro-performances,' extending the 'performance' product chain and developing a business model of 'performance, cultural and creative products, art training, dining, and hotels,' creating a diversified operation 'Xixi Cultural Tourism and Performing Arts Complex.' In the digital age, culture is renewed by technology, and technology is enriched by culture…
‘Tonight Together at Xixi’ - A Grand Drama Infused with Song Dynasty Cultural Charm
Hangzhou Xixi Digital Arts and Culture Tourism Co., Ltd.
Project IntegrationXixi Wetland5AEcological real scene, through deconstructing the cultural symbols and stories of the Hong family of Xixi, will“Home”、“Country”、“of affection”、“and”The four major themes have been re-created as a dynamic immersive light and shadow show, combining mechanical art, stage design, lighting, multimedia, and other artistic methods to create a live performance with Jiangnan aesthetics, establishing China's first urban wetland.“Holographic sound”Live-action performance theater.
The project centers on cultural and tourism performances IP, gradually forming"Night Edition"+Stage play version+Daytime edition+Amusement edition+The 'micro performing arts' and other performance product matrix, extending 'performing arts'+product chain, create"Performing Arts"+Cultural and creative (industry/products)+Art training+Catering+Hotel+"Business model, creating a diversified operation 'Xixi Cultural Tourism and Performing Arts Complex'."
In the digital era, culture is renewed by technology, and technology is deepened by culture. 'Tonight with Xixi' wishes to join hands with you to continue this millennial covenant amid the flow of light and shadow.