Dafeng has been deeply cultivating the business and cultural tourism operation field for many years. As an expert in the offline implementation of the 'Guzi Economy,' it is committed to creating professional and creative scene services for new consumption formats. We possess full-industry-chain services of 'planning, creativity, intelligent manufacturing, and operations,' rich cinema resources, and operational capabilities covering cultural, commercial, sports, and tourism sectors. We rapidly implement nationwide layouts, successfully creating a series of internet-famous cultural landmarks and immersive experience projects, demonstrating industry-leading offline operational strength in the 'Guzi' sector, and aiming to develop new global cultural consumption formats. Leading new consumer trends through creative planning, Dafeng builds a series of new cultural consumption formats based on cultural IP and traffic IP. From the Zen-inspired wonderland of Nianhuawan in Wuxi to the immersive shopping experience at Haikou International Duty-Free City, the scope is remarkable. Notably, Dafeng's proprietary IP 'Jinxi' has been developed and expanded, initially based on 'Jinxi with Xixi', and has now been successfully replicated in places such as Nanxun Ancient Town in Huzhou and Dongli Lake in Tianjin. 'Jinxi with Xixi' Wonderful Tour is not just a play, but a diversified cultural-commercial-tourism matrix that includes a night tour version, theater version, wonderful tour version, and theatrical tour version. Taking the Hongyuan Wonderful Tour in 'Jinxi with Xixi' as an example, it not only recreates the prosperous scenes of Song Dynasty Hangzhou but also integrates Song Dynasty culture into daily life: visitors can walk through Xixi in Song Dynasty costumes, experience Song folklore, and purchase cultural and creative products. At the same time, a Song-style themed restaurant has been launched. This unique operational model not only drives traffic but also fully taps into consumption potential, allowing visitors to 'dream back to the Song Dynasty' through an immersive experience, contributing to the 'Gu...
Dafeng, with years of deep cultivation in the commercial cultural tourism operation sector, is an offline implementation expert in the "Guzi economy," dedicated to creating professional and creative scenario services for new consumption formats. We possess full industry chain services covering "planning, creativity, intelligent manufacturing, and operations," abundant cinema resources, and operational capabilities covering culture, commerce, sports, and tourism. We have rapidly established a nationwide presence, successfully creating a series of internet-famous cultural landmarks and immersive experience projects, demonstrating Guzi's industry-leading offline operational strength and committed to developing new global cultural consumption formats.
Dafeng has built a series of new cultural consumption formats based on cultural IP and traffic IP. From the Zen-like fairyland of Wuxi's Nianhuawan to the immersive shopping experience at Haikou International Duty-Free City. More notably, the development and expansion of Dafeng's own IP "Jinxi," based on "Tonight with Xixi," has now been successfully replicated in places like Nanxun Ancient Town in Huzhou and Dongli Lake in Tianjin.
"Tonight with Xixi" is a wonderful journey
"Tonight with Xixi" is not just a drama, but a multi-cultural and commercial tourism matrix of "night tour version + movie version + wonderful tour + drama game version." Take the Hongyuan Wonderful Tour in "Tonight with Xixi" as an example: it not only recreates the bustling scenes of Hangzhou during the Song Dynasty but also integrates Song culture into daily life: visitors can wear Song dynasty costumes to walk around Xixi, experience Song folk customs, and purchase cultural and creative products. At the same time, Song Dynasty themed restaurants have also been launched. This unique operational model not only drives traffic but also fully taps consumption potential, allowing visitors to "dream back to the Song Dynasty" through immersive experiences and empowering offline marketing for the "millet economy."
In terms of IP operations, Dafeng Culture, a subsidiary of Dafeng Industrial, actively engages in live entertainment content services, linking with internationally leading IPs such as "Secret No. 9" and "Forensic Detective Team," cleverly integrating these IP elements into offline real-life consumption scenes and theater-style scenes, bringing immersive experiences to visitors. Mango TV exclusively licensed the hit variety show "Forensic Detective Team," creating a suspenseful immersive theater. At the end of 2023, Dafeng partnered with Shanghai Grand Theatre to launch the immersive suspense theater "Secret No. 9," adapted from a well-known BBC British drama.
Dafeng Culture positions itself in the pan-entertainment market, leveraging multi-dimensional cross-industry integration to tap into the value of high-quality IPs, achieving optimal and maximized benefits, and becoming the entry point for the company's further development into the pan-entertainment industry. This cross-industry synergy not only enriches Dafeng's own cultural content matrix but also maximizes the utilization of IP traffic by deeply tapping into the derivative value of IPs.
Riding the wave of the "millet economy," Dafeng fully leverages its abundant theater resources to actively explore and practice diversified businesses such as repertoire performances, arts festival curation, art education, and art commercial development.
Hangzhou Jinsha Lake Grand Theater
In line with the new trend of the "Guzi Economy," Dafeng will join hands with copyright holders, IP operators, and trendy toy specialty stores to continuously explore new business models. We sincerely invite industry partners to join us in creating more creative and culturally rich offline "Guzi Economy" offline operation projects, and jointly explore more possibilities for new models of culture, commerce, and tourism!
