Dafeng has been selected for the list of outstanding cases of national cultural and tourism equipment technology improvement in 2024!

Recently, the General Offices of the Ministry of Culture and Tourism and the Ministry of Industry and Information Technology issued a notice announcing the list of outstanding cases for the 2024 National Cultural and Tourism Equipment Technology Improvement. Dafeng's project 'Application of Digital Art Equipment in Haikou International Duty-Free City Cultural, Commercial, and Tourism Complex' was successfully selected as an outstanding case. Dafeng Industrial, along with the Haikou International Duty-Free City AURA: Sky Secret Forest Project, is located in the core area of Hainan Free Trade Port. This project is a cultural and tourism hidden realm within the first commercial complex created by Zhejiang Dafeng Industrial Co., Ltd. in collaboration with New Zealand's iconic enterprise Weta Workshop for the China Duty-Free Group. The project centers on a digital performance experience, employing multiple professional technologies such as sound, light, and electricity to create an immersive cultural experience space. It aims to empower commercial scenarios through digital art, promote innovation and application of cultural and tourism equipment technology, and facilitate high-quality development of the cultural and tourism industry. Since its launch, the project has obtained nine independent intellectual property rights and has been awarded multiple domestic and international industry accolades, including the TEA Award for Immersive Shopping Experience from the global Themed Entertainment Association and the First Prize of the 18th China Lighting Award from the China Lighting Society. These achievements fully demonstrate Dafeng's leading position and technological innovation in the cultural, sports, and tourism industries. It is worth mentioning that this project is one of the key outcomes of the Intelligent Stage System Integration Technology Innovation Center (preparatory) under the Ministry of Culture and Tourism. The center was approved by the Ministry for establishment and built in reliance on Zhejiang Dafeng Industrial Co., Ltd., focusing on research in key technologies for intelligent stage system integration, aiming to address industry challenges in intelligent, integrated, and unified stage system solutions.

Haikou International Duty-Free City AURA: Skyline Secret Forest Project is located in the core area of the Hainan Free Trade Port. It is jointly developed by Zhejiang Dafeng Industrial Co., Ltd. and New Zealand's national treasure enterprise Weta StudioChina Duty Free GroupThe first cultural tourism secret realm within a commercial complex. The project centers on digital performing arts experiences, utilizing multiple professional technologies such as sound, light, and electricity to create an immersive cultural experience space. It aims to empower commercial scenes through digital art, promote innovation and application of cultural and tourism equipment technology, and foster high-quality development of the cultural tourism industry.Since the project was launched,Obtained 9 independent intellectual property rights,Recipient of the Sia Award presented by the global themed entertainment association TEA:Immersive Shopping Experience Award,First Prize of the 18th Zhongzhao Lighting Award issued by the China Illuminating Engineering Society, among othersRecipient of numerous domestic and international industry awards。This fully demonstrates Dafeng's leading position and technological innovation achievements in the cultural, sports, and tourism industry.

It is worth mentioning that this project is one of the important achievements of the Technology Innovation Center (Preparatory) of the Ministry of Culture and Tourism for Intelligent Stage System Integration. The center was approved for establishment by the Ministry of Culture and Tourism, relying on Zhejiang Dafeng Industrial Co., Ltd. It is positioned as key technology research for intelligent stage system integration, dedicated to solving critical industry issues such as intelligent stage system integration, intelligentization, and integration. It carries out technological innovation in creative design of stage performance equipment, R&D of intelligent stage system integration, and research on intelligent stage system application services and safety assurance, promoting the industrialization and commercialization of global performance equipment.

As a cluster-based platform enterprise in the cultural, sports, and tourism industry, Dafeng will continue to uphold the corporate mission of "creativity-led, technology-empowered to build a happiness industry in culture, sports, and tourism," leverage the important role of new quality productive forces in the cultural, sports, and tourism industry, promote technological innovation in high-end cultural and tourism equipment, and create new global cultural experience methods and new cultural consumption formats.

General Office of the Ministry of Culture and Tourism, General Office of the Ministry of Industry and Information Technology

Announcement of the 2024 National Culture and Tourism SurveyEquipmentNotice on outstanding cases of technological improvement

Departments of Culture and Tourism (Bureaus) and Industry and Information Technology Authorities of all provinces, autonomous regions, and municipalities directly under the Central Government; Xinjiang Production and Construction Corps Culture, Sports, Radio, Television and Tourism Bureau, Industry and Information Technology Bureau; Ministry of Culture and Tourism, directly affiliated units of the Ministry of Industry and Information Technology; jointly built universities of the Ministry of Culture and Tourism; universities directly under the Ministry of Industry and Information Technology; Key Laboratories of the Ministry of Culture and Tourism:

To promote technological advancement of cultural and tourism equipment, guide the innovative development of high-end cultural and tourism equipment as flagship products of future industries, and effectively leverage the important supporting role of new productive forces in meeting the diverse and multi-level cultural and tourism needs of the people, the Ministry of Culture and Tourism and the Ministry of Industry and Information Technology organized the 2024 National Outstanding Cases for Cultural and Tourism Equipment Technology Enhancement Collection and Selection. After application, review, and public announcement, 47 cases have been selected as outstanding cases for the 2024 National Cultural and Tourism Equipment Technology Enhancement Awards, and are hereby announced (see attachment).

The Ministry of Culture and Tourism and the Ministry of Industry and Information Technology will publicize outstanding cases through media publicity, case compilation, and experience sharing, and organize recommendations for outstanding case representatives to participate in relevant exhibitions and events.

It is hoped that all selected case applicants will continue to make efforts, continue to carry out technological innovation and application of cultural and tourism equipment, and fully leverage the exemplary role of outstanding cases. Relevant provincial-level recommending units should take this opportunity to focus on independent innovation in high-end cultural and tourism equipment technology, promote the construction of domestic brands, encourage the development of enterprise clusters, guide equipment upgrades in the cultural and tourism industry, and foster high-quality development of the cultural and tourism equipment manufacturing industry.

This is hereby notified.

General Office of the Ministry of Culture and Tourism

General Office of the Ministry of Industry and Information Technology

June 5, 2024

CC: Technology Innovation Center of the Ministry of Culture and Tourism (in preparation), social organizations related to the culture and tourism, industry, and information technology sectors.

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