Today, the 4th Jiangxi Culture and Tourism Investment Development Promotion Conference was grandly held in Nanchang, Jiangxi Province. The conference was guided by the Jiangxi Provincial Department of Culture and Tourism, hosted by Jiangxi Tourism Group, and supported by the Jiangxi Investment Fund Industry Association. As the most influential cultural and tourism industry conference in Jiangxi Province, this event focused on 'new technology, new ecology, new tourism' in the post-pandemic period, exploring new opportunities and challenges in investment and financing in the cultural and tourism industry, and promoting high-quality development of the sector. Zhejiang Dafeng Industrial Co., Ltd. was invited to participate in this event, and Feng Qiyun, Chairman of Dafeng Shuyi Technology, attended the conference and delivered a keynote speech. Chairman Feng Qiyun of Shuyi Technology, with the theme 'Shuyi Technology Serves and Enhances Culture and Tourism,' analyzed the hotspot event 'Ding Zhen Phenomenon' and proposed the view that 'tourist destinations gain fans not just through influencers, but more through strength.' Night tours are a business model composed of multiple formats, based on scenic spots, guided by interactive lighting, live performance interpretation, and smart technology, integrating multiple sectors such as dining, performing arts, leisure, entertainment, shopping, and accommodation into a new scenic area model for mutually beneficial development, realizing secondary development of the scenic area's profit model. By implementing 'sightseeing during the day, consumption at night,' the time tourists stay is extended; by 'triggering industries, expanding surrounding sectors,' the tourism industry chain is lengthened; and by 'culture as the core, linking points into lines,' culture becomes visible and experiential. Centered on this concept, Dafeng positions itself as 'a dream creator for night tours,' 'a promoter of influencer spots,' and 'a creator of urban culture and tourism' in the innovative practice of deeply integrating culture, tourism, and technology!
Today, the 4th Jiangxi Province Cultural and Tourism Investment Development Promotion Conference was grandly held in Nanchang, Jiangxi. The conference was guided by the Jiangxi Provincial Department of Culture and Tourism, hosted by Jiangxi Tourism Group, and supported by the Jiangxi Investment Fund Industry Association. As the most influential cultural and tourism industry conference in Jiangxi Province, this conference focused on the main focusIn the "post-pandemic" era, "new technology, new ecology, new tourism" explores new opportunities and challenges in investment and financing in the cultural tourism industry, promoting high-quality development of the cultural tourism sector. Zhejiang Dafeng Industrial Co., Ltd. was invited to participate in this event, and Feng Qiyun, Chairman of Dafeng Digital Art Technology, attended the meeting and delivered a keynote speech.
Feng Qiyun, Chairman of Shuyi TechnologyWith the theme of "Digital Art Technology Serving and Enhancing Cultural Tourism," it analyzes the hot event "Dingzhen Phenomenon" and proposes the view that "tourist destinations attract fans through influencers, but even more so through strength." Night tours are a multi-format business model, based on scenic spots, guided by light and shadow interaction, live performances, and smart technology, integrating food, performances, leisure, entertainment, shopping, accommodation, and other forms of a new scenic area with win-win outcomes, achieving secondary development of the scenic area's profit model. Through "daytime sightseeing."+"Nighttime consumption," extending visitor stays; Creating a "business model that ignites growth."+Surrounding industries," extending the tourism industry chain; Achieving "culture as the core."+Connecting points into lines," achieving both cultural visualization and experiential experience. Centered on this philosophy, Dafeng positions itself as a "dream-maker of night tours," "promoter of trendy spots," and "creator of urban cultural tourism" in its innovative practice of deeply integrating cultural tourism and technology!
Feng Qiyun, Chairman of Dafeng Digital Art Technology, delivered a keynote speech
Dafeng planned, designed, and implemented the country's first large-scale immersive light and shadow interactive night tour "Night Book: A Lifetime of Fate" in the Anshun Shanli Jiangnan Scenic Area, and designed and completed the country's first giant dynamic sculpture "A Smile with a Picking Flower" in Wuxi's Nianhuawan Scenic Area; Currently, it is creating the country's first Jiangnan aesthetic immersive live performance "Tonight with Xixi" at Hangzhou Xixi Wetland Scenic Area, and is developing an urban cultural tourism project in Yantai's Chaoyang district.
A large-scale immersive light and shadow interactive night tour— Night Writing Fate in This Life
As suchAn important measure to "stimulate a new round of consumption upgrade potential," the government is vigorously promoting the development of the new consumption economy at the policy level. "Night tours" have evolved from a "new concept" to the "travel preference" of the "new wave" era. Through integrated innovation, scene innovation, and business model innovation, Dafeng has laid out layouts in three major business areas: historic and cultural district revitalization and nighttime economy, scenic area enhancement and town construction, urban renewal and cultural-commercial-tourism complexes, gradually improving and forming the "Dafeng Model" of the new consumption economy.