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DAFENG NEWS

Integration of Technology and Culture Leads the Happiness Industry

The 2nd China International Import Expo grandly opened in Shanghai, and Zhejiang Dafeng Industrial Co., Ltd. was invited to participate in the expo's themed activities, with Chairman Feng Hua delivering a keynote speech.

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On November 5th, the second China International Import Expo, hosted by the Ministry of Commerce of the People's Republic of China and the Shanghai Municipal People's Government, grandly opened in Shanghai. Zhejiang Dafeng Industrial Co., Ltd. was invited to participate in the Expo's themed event—the International Cooperation Forum on Cultural and Tourism Consumption, where Chairman Feng Hua delivered a keynote speech titled 'Integration of Technology and Culture Leading the Happiness Industry.' Chairman Feng, focusing on the theme 'Night Economy—New Trends in Cultural and Tourism Development,' showcased Dafeng's new development model in the cultural and tourism industry.

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In August this year, the General Office of the State Council issued the 'Opinions on Further Stimulating the Potential of Cultural and Tourism Consumption.' The opinions mentioned that by 2022, more than 200 national-level night cultural and tourism consumption gathering areas should be built, 30 consumption demonstration cities and 100 pilot cities should be established, and over 30 high-quality tourism performance projects should be cultivated.

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Dafeng develops the night economy with culture as the soul, technology as the tool, and creativity as the core, leveraging its advantages in technology, creativity, and culture to provide comprehensive urban planning and services. It decorates the city nightscapes with creativity, enhances the city's taste and influence, leads new nighttime consumption, and achieves industrial upgrading. Represented by Lin’an Tiaoxi Light and Shadow Show, Hangzhou Jingxiu Xixi marching immersive performances, and Xiamen Interstellar Bar, Dafeng has created three different night economy models: for the general public, driving per capita consumption from a few yuan to dozens, the wide-ranging tanghulu economy; for the middle class and young artistic people, generating per capita consumption of hundreds, the Longjing tea economy; and for high-end groups, with per capita consumption in the thousands, the cocktail economy. These three night economy models cover the entire urban consumer population.

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Harboring the beautiful vision of gazing at the starry sky, Dafeng will continue to uphold the core values of 'being sincere in character and pragmatic in work,' using various creative solutions to meet the ever-growing demand for cultural, sports, and tourism entertainment, providing people with more culturally charming, technologically advanced, and creative products and services, and creating a happy life for everyone.Leading the cultural and sports industry, spreading beauty and happiness!


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