In order to actively explore deep cooperation in the field of culture and tourism and promote the integrated development of the cultural and tourism industries, Zhejiang Dafu Industry Co., Ltd. and Shaanxi Tourism Group Co., Ltd. signed a strategic cooperation agreement in Hangzhou.
In the golden autumn of September, the fragrance of sweet osmanthus fills the air. To actively explore in-depth cooperation in the fields of culture and tourism and promote the integrated development of the cultural and tourism industries, Zhejiang Dafeng Industrial Co., Ltd. and Shaanxi Tourism Group Co., Ltd. signed a strategic cooperation agreement in Hangzhou. Dafeng Chairman Feng Hua and Shaanxi Tourism Group Chairman Zhou Bing signed on behalf of both parties. Chen Mengyu, Deputy Director of the Shaanxi Provincial Department of Culture and Tourism, Dafeng Deputy General Manager Zhao Hongmei, Deputy General Manager Zhong Wenming, and General Manager of the Performing Arts and Shows Division Yan Dongrui attended the ceremony and witnessed the signing of the agreement.
Dafeng and Shaanxi Tourism Group have cooperated multiple times, and last year they jointly created the large-scale live-action painting show "Red Detachment of Women" in Sanya's Coconut Sea Youth. This strategic cooperation, based on the principle of "collaborative innovation and win-win cooperation," will allow both sides to fully leverage their respective advantages, effectively integrate related resources, comprehensively deepen strategic cooperation, achieve resource sharing, complementary advantages, and mutual benefits, and establish a stable and sustainable strategic partnership.
Both parties will cooperate in the entire process of pan-cultural tourism performances, including early-stage creativity and planning, mid-stage design and construction, and late-stage operations and maintenance, jointly building a new development pattern for the future that benefits both sides. They will deepen cooperation in project construction, operations, capital, technology, and talent training, further strengthen exchanges in cultural performance tourism industry planning, project construction, and product development, cultivate management and technical personnel for each other, jointly carry out the research and development of related new topics, and improve and formulate industry standards.
Dafeng, fulfilling its mission of "leading the cultural and sports industry and spreading happiness and beauty," has joined forces with Shaanxi Tourism Group, leveraging both parties' advantages in the cultural and tourism sectors to promote the implementation of cultural tourism performance projects nationwide and contribute to meeting the people's cultural tourism needs.